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Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
Industrial Marketing Management, Volume: 87, Pages: 225 - 241
Swansea University Author:
Yogesh Dwivedi
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PDF | Accepted Manuscript
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DOI (Published version): 10.1016/j.indmarman.2019.12.006
Abstract
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
Published in: | Industrial Marketing Management |
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ISSN: | 0019-8501 |
Published: |
Elsevier BV
2020
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URI: | https://cronfa.swan.ac.uk/Record/cronfa53061 |
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2020-10-02T15:54:19.8192430 v2 53061 2019-12-18 Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2019-12-18 BBU Journal Article Industrial Marketing Management 87 225 241 Elsevier BV 0019-8501 Service quality; Integration quality; Cross-buying intention; Omnichannel marketing; PLS hierarchical model 1 5 2020 2020-05-01 10.1016/j.indmarman.2019.12.006 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 2020-10-02T15:54:19.8192430 2019-12-18T19:06:25.6424222 Faculty of Humanities and Social Sciences School of Management - Business Management Tasnim M. Taufique Hossain 1 Shahriar Akter 2 Uraiporn Kattiyapornpong 3 Yogesh Dwivedi 0000-0002-5547-9990 4 53061__16146__1b0837d4eb444f6fbb1ea62139934d78.pdf IMM_2nd Revision Final.pdf 2019-12-18T19:08:38.1909973 Output 735185 application/pdf Accepted Manuscript true 2022-01-10T00:00:00.0000000 Released under the terms of a Creative Commons Attribution Non-Commercial No Derivatives License (CC-BY-NC-ND). true eng |
title |
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing |
spellingShingle |
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing Yogesh Dwivedi |
title_short |
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing |
title_full |
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing |
title_fullStr |
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing |
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Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing |
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Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing |
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d154596e71b99ad1285563c8fdd373d7 |
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d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi |
author |
Yogesh Dwivedi |
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Tasnim M. Taufique Hossain Shahriar Akter Uraiporn Kattiyapornpong Yogesh Dwivedi |
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Journal article |
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Industrial Marketing Management |
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87 |
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225 |
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2020 |
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Swansea University |
issn |
0019-8501 |
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10.1016/j.indmarman.2019.12.006 |
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Elsevier BV |
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Faculty of Humanities and Social Sciences |
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Faculty of Humanities and Social Sciences |
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School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management |
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2020-05-01T04:05:50Z |
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