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What Do We Know About Customer Churn Behaviour in the Telecommunication Industry? A Bibliometric Analysis of Research Trends, 1985–2019
FIIB Business Review, Volume: 11, Issue: 3, Pages: 280 - 302
Swansea University Author:
Jishnu Bhattacharyya
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DOI (Published version): 10.1177/23197145211062687
Abstract
What Do We Know About Customer Churn Behaviour in the Telecommunication Industry? A Bibliometric Analysis of Research Trends, 1985–2019
Published in: | FIIB Business Review |
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ISSN: | 2319-7145 2455-2658 |
Published: |
SAGE Publications
2022
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Online Access: |
Check full text
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67300 |
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Keywords: |
Telecommunication; customer churn; switching behaviour; bibliometric analysis; systematic review |
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College: |
Faculty of Humanities and Social Sciences |
Issue: |
3 |
Start Page: |
280 |
End Page: |
302 |