Journal article 71 views 22 downloads
Visualising the trip: how visual eWOM shapes travel intentions via mental imagery
Chitivwa Zimba,
Rohit Trivedi,
Ellie Ismagilova 
,
Sajad Rezaei
,
Sajad Rezaei
International Journal of Contemporary Hospitality Management, Pages: 1 - 21
Swansea University Author:
Ellie Ismagilova
-
PDF | Accepted Manuscript
Author accepted manuscript document released under the terms of a Creative Commons CC-BY licence using the Swansea University Research Publications Policy (rights retention).
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DOI (Published version): 10.1108/ijchm-09-2025-1318
Abstract
Visualising the trip: how visual eWOM shapes travel intentions via mental imagery
| Published in: | International Journal of Contemporary Hospitality Management |
|---|---|
| ISSN: | 0959-6119 1757-1049 |
| Published: |
Emerald Publishing Limited
2026
|
| Online Access: |
Check full text
|
| URI: | https://cronfa.swan.ac.uk/Record/cronfa72045 |
| Keywords: |
eWOM, VeWOM, Visual cues, eWOM valence, Travel intention, Mental imagery processing, Hospitality industry |
|---|---|
| College: |
Faculty of Humanities and Social Sciences |
| Start Page: |
1 |
| End Page: |
21 |