Conference contribution 288 views
Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research / Elvira Ismagilova; Emma Slade; Michael Williams
15th IFIP Conference on e-business, e-services, and e-society
Swansea University Author: Slade, Emma
Abstract
Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research
| Published in: | 15th IFIP Conference on e-business, e-services, and e-society |
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| Published: |
Swansea
2016
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| Online Access: |
http://www.swansea.ac.uk/som/i3e2016/ |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa29607 |
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| College: |
School of Management |
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