Conference Paper/Proceeding/Abstract 402 views
Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research
Elvira Ismagilova,
Emma Slade,
Michael Williams
15th IFIP Conference on e-business, e-services, and e-society
Swansea University Author: Emma Slade
Abstract
Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research
| Published in: | 15th IFIP Conference on e-business, e-services, and e-society |
|---|---|
| Published: |
Swansea
2016
|
| Online Access: |
http://www.swansea.ac.uk/som/i3e2016/ |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa29607 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| College: |
School of Management |
|---|