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Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research / Elvira Ismagilova; Emma Slade; Michael Williams

15th IFIP Conference on e-business, e-services, and e-society

Swansea University Author: Slade, Emma

Published in: 15th IFIP Conference on e-business, e-services, and e-society
Published: Swansea 2016
Online Access: http://www.swansea.ac.uk/som/i3e2016/
URI: https://cronfa.swan.ac.uk/Record/cronfa29607
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College: School of Management