No Cover Image

Journal article 337 views

Understanding market agility for new product success with big data analytics

Nick Hajli Orcid Logo, Mina Tajvidi, Ayantunji Gbadamosi, Waqar Nadeem

Industrial Marketing Management

Swansea University Authors: Mina Tajvidi, Nick Hajli Orcid Logo

Full text not available from this repository: check for access using links below.

Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV
Online Access: Check full text

Tags: Add Tag
No Tags, Be the first to tag this record!
Keywords: Big data analytics, Customer agility, Effective use of data, New product success