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Understanding market agility for new product success with big data analytics

Nick Hajli Orcid Logo, Mina Tajvidi, Ayantunji Gbadamosi, Waqar Nadeem

Industrial Marketing Management

Swansea University Authors: Mina Tajvidi, Nick Hajli Orcid Logo

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Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV
Online Access: Check full text

URI: https://cronfa.swan.ac.uk/Record/cronfa52845
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Keywords: Big data analytics, Customer agility, Effective use of data, New product success