Journal article 357 views
Understanding market agility for new product success with big data analytics
Nick Hajli 
,
Mina Tajvidi,
Ayantunji Gbadamosi,
Waqar Nadeem
,
Mina Tajvidi,
Ayantunji Gbadamosi,
Waqar Nadeem
Industrial Marketing Management
Swansea University Authors:
Mina Tajvidi, Nick Hajli
Full text not available from this repository: check for access using links below.
DOI (Published version): 10.1016/j.indmarman.2019.09.010
Abstract
Understanding market agility for new product success with big data analytics
| Published in: | Industrial Marketing Management |
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| ISSN: | 0019-8501 |
| Published: |
Elsevier BV
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| Online Access: |
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa52845 |
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| Keywords: |
Big data analytics, Customer agility, Effective use of data, New product success |
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