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Understanding market agility for new product success with big data analytics

Nick Hajli Orcid Logo, Mina Tajvidi, Ayantunji Gbadamosi, Waqar Nadeem

Industrial Marketing Management

Swansea University Authors: Mina Tajvidi, Nick Hajli Orcid Logo

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Published in: Industrial Marketing Management
ISSN: 0019-8501
Published: Elsevier BV
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URI: https://cronfa.swan.ac.uk/Record/cronfa52845
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first_indexed 2019-11-22T19:13:58Z
last_indexed 2019-11-22T19:13:58Z
id cronfa52845
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spelling 0001-01-01T00:00:00.0000000 v2 52845 2019-11-22 Understanding market agility for new product success with big data analytics 90fa2386126651d7622f2019e55fbc22 Mina Tajvidi Mina Tajvidi true false 7608daaad16c0921edd18f5ac2643553 0000-0002-9818-181X Nick Hajli Nick Hajli true false 2019-11-22 BBU Journal Article Industrial Marketing Management Elsevier BV 0019-8501 Big data analytics, Customer agility, Effective use of data, New product success 0 0 0 0001-01-01 10.1016/j.indmarman.2019.09.010 COLLEGE NANME Business COLLEGE CODE BBU Swansea University 0001-01-01T00:00:00.0000000 2019-11-22T16:35:02.2157444 Nick Hajli 0000-0002-9818-181X 1 Mina Tajvidi 2 Ayantunji Gbadamosi 3 Waqar Nadeem 4
title Understanding market agility for new product success with big data analytics
spellingShingle Understanding market agility for new product success with big data analytics
Mina, Tajvidi
Nick, Hajli
title_short Understanding market agility for new product success with big data analytics
title_full Understanding market agility for new product success with big data analytics
title_fullStr Understanding market agility for new product success with big data analytics
title_full_unstemmed Understanding market agility for new product success with big data analytics
title_sort Understanding market agility for new product success with big data analytics
author_id_str_mv 90fa2386126651d7622f2019e55fbc22
7608daaad16c0921edd18f5ac2643553
author_id_fullname_str_mv 90fa2386126651d7622f2019e55fbc22_***_Mina, Tajvidi
7608daaad16c0921edd18f5ac2643553_***_Nick, Hajli
author Mina, Tajvidi
Nick, Hajli
format Journal article
container_title Industrial Marketing Management
institution Swansea University
issn 0019-8501
doi_str_mv 10.1016/j.indmarman.2019.09.010
publisher Elsevier BV
document_store_str 0
active_str 0
published_date 0001-01-01T04:45:36Z
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score 11.0127