Journal article 574 views 22 downloads
E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions
Technology in Society, Volume: 71, Start page: 102083
Swansea University Author: Yogesh Dwivedi
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DOI (Published version): 10.1016/j.techsoc.2022.102083
Abstract
E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions
Published in: | Technology in Society |
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ISSN: | 0160-791X |
Published: |
Elsevier BV
2022
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Online Access: |
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URI: | https://cronfa.swan.ac.uk/Record/cronfa60787 |
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Keywords: |
e-commerce; Online shopping; Uncertainty avoidance; Cash on delivery; Return policy leniency; WOM; Trust; Satisfaction; Repurchase intention |
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College: |
Faculty of Humanities and Social Sciences |
Start Page: |
102083 |