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Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective

Deepak Verma, Prem Prakash Dewani, Abhishek Behl Orcid Logo, Yogesh Dwivedi Orcid Logo

Computers in Human Behavior, Volume: 143, Start page: 107710

Swansea University Author: Yogesh Dwivedi Orcid Logo

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DOI (Published version): 10.1016/j.chb.2023.107710

Abstract

In the last decade, eWOM has arguably become the most preferred way for consumers to seek and share consumption-related information. eWOM as a research topic also garnered huge attention from the research community, which led to the vast academic literature on eWOM. However, there is a lack of conse...

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Published in: Computers in Human Behavior
ISSN: 0747-5632
Published: Elsevier BV 2023
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URI: https://cronfa.swan.ac.uk/Record/cronfa62649
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spelling 2023-03-06T11:59:40.3486219 v2 62649 2023-02-11 Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective d154596e71b99ad1285563c8fdd373d7 0000-0002-5547-9990 Yogesh Dwivedi Yogesh Dwivedi true false 2023-02-11 BBU In the last decade, eWOM has arguably become the most preferred way for consumers to seek and share consumption-related information. eWOM as a research topic also garnered huge attention from the research community, which led to the vast academic literature on eWOM. However, there is a lack of consensus on how different eWOM attributes impact consumer responses to eWOM communication. Moreover, there is also inconsistency regarding the mechanism through which eWOM messages influence consumers' behavioral intentions. To address this gap, we conduct a meta-analysis of 179 studies comprising 186 unique samples and 65,655 observations, which reveals the strength and significance of the association between eWOM attributes and eWOM response. Further, based on the Information Adoption Model, this study investigates the various mechanisms through which eWOM credibility, eWOM usefulness, and attitude towards eWOM impact purchase intention. In addition, this study discusses the moderating role of culture, product and platform type. Results of meta-analytic structural equation modeling (MASEM) support a serial mediation model of eWOM credibility and attitude towards eWOM on purchase intention through eWOM usefulness and eWOM adoption. From the research perspective, this study resolves the inconsistencies in the extant literature to provide more reliable generalizations. Managers can use this study to enhance the consumers’ purchase intention through effective management of eWOM communication. Journal Article Computers in Human Behavior 143 107710 Elsevier BV 0747-5632 eWOM; Online reviews; Meta-analysis; MASEM; Information adoption model 1 6 2023 2023-06-01 10.1016/j.chb.2023.107710 COLLEGE NANME Business COLLEGE CODE BBU Swansea University SU Library paid the OA fee (TA Institutional Deal) 2023-03-06T11:59:40.3486219 2023-02-11T22:01:09.3603661 Faculty of Humanities and Social Sciences School of Management - Business Management Deepak Verma 1 Prem Prakash Dewani 2 Abhishek Behl 0000-0002-5157-0121 3 Yogesh Dwivedi 0000-0002-5547-9990 4 62649__26754__60f9bbadfdba4b49a4e09139bb3674eb.pdf 62649_VoR.pdf 2023-03-06T11:58:26.9922360 Output 1019479 application/pdf Version of Record true © 2023 The Authors. This is an open access article under the CC BY-NC-ND license true eng http://creativecommons.org/licenses/by-nc-nd/4.0/
title Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
spellingShingle Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
Yogesh Dwivedi
title_short Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
title_full Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
title_fullStr Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
title_full_unstemmed Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
title_sort Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective
author_id_str_mv d154596e71b99ad1285563c8fdd373d7
author_id_fullname_str_mv d154596e71b99ad1285563c8fdd373d7_***_Yogesh Dwivedi
author Yogesh Dwivedi
author2 Deepak Verma
Prem Prakash Dewani
Abhishek Behl
Yogesh Dwivedi
format Journal article
container_title Computers in Human Behavior
container_volume 143
container_start_page 107710
publishDate 2023
institution Swansea University
issn 0747-5632
doi_str_mv 10.1016/j.chb.2023.107710
publisher Elsevier BV
college_str Faculty of Humanities and Social Sciences
hierarchytype
hierarchy_top_id facultyofhumanitiesandsocialsciences
hierarchy_top_title Faculty of Humanities and Social Sciences
hierarchy_parent_id facultyofhumanitiesandsocialsciences
hierarchy_parent_title Faculty of Humanities and Social Sciences
department_str School of Management - Business Management{{{_:::_}}}Faculty of Humanities and Social Sciences{{{_:::_}}}School of Management - Business Management
document_store_str 1
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description In the last decade, eWOM has arguably become the most preferred way for consumers to seek and share consumption-related information. eWOM as a research topic also garnered huge attention from the research community, which led to the vast academic literature on eWOM. However, there is a lack of consensus on how different eWOM attributes impact consumer responses to eWOM communication. Moreover, there is also inconsistency regarding the mechanism through which eWOM messages influence consumers' behavioral intentions. To address this gap, we conduct a meta-analysis of 179 studies comprising 186 unique samples and 65,655 observations, which reveals the strength and significance of the association between eWOM attributes and eWOM response. Further, based on the Information Adoption Model, this study investigates the various mechanisms through which eWOM credibility, eWOM usefulness, and attitude towards eWOM impact purchase intention. In addition, this study discusses the moderating role of culture, product and platform type. Results of meta-analytic structural equation modeling (MASEM) support a serial mediation model of eWOM credibility and attitude towards eWOM on purchase intention through eWOM usefulness and eWOM adoption. From the research perspective, this study resolves the inconsistencies in the extant literature to provide more reliable generalizations. Managers can use this study to enhance the consumers’ purchase intention through effective management of eWOM communication.
published_date 2023-06-01T04:22:26Z
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