Conference Paper/Proceeding/Abstract 234 views

Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach

2023 Academy of Marketing Science (R) World Marketing Congress, University of Kent, Canterbury, UK, July 11-14 2023

Swansea University Authors: Ellie Ismagilova , Daniele Doneddu , Yogesh Dwivedi

Abstract

Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach

Published in:	2023 Academy of Marketing Science (R) World Marketing Congress, University of Kent, Canterbury, UK, July 11-14 2023
Published:
Online Access:	https://www.ams-web.org/
URI:	https://cronfa.swan.ac.uk/Record/cronfa64479
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