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An investigation of customer Insights and intelligence from social media: A Telecom Churn Analysis based on Netnographic technique

Jishnu Bhattacharyya Orcid Logo, Manoj Kumar Dash

The 18th Consortium of Students in Management Research (COSMAR-2018), Pages: 191 - 194

Swansea University Author: Jishnu Bhattacharyya Orcid Logo

Published in: The 18th Consortium of Students in Management Research (COSMAR-2018)
Published: Bangalore, India 2018
URI: https://cronfa.swan.ac.uk/Record/cronfa67428
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College: Faculty of Humanities and Social Sciences
Start Page: 191
End Page: 194