Conference Paper/Proceeding/Abstract 32 views
An investigation of customer Insights and intelligence from social media: A Telecom Churn Analysis based on Netnographic technique
The 18th Consortium of Students in Management Research (COSMAR-2018), Pages: 191 - 194
Swansea University Author:
Jishnu Bhattacharyya
Abstract
An investigation of customer Insights and intelligence from social media: A Telecom Churn Analysis based on Netnographic technique
Published in: | The 18th Consortium of Students in Management Research (COSMAR-2018) |
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Published: |
Bangalore, India
2018
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URI: | https://cronfa.swan.ac.uk/Record/cronfa67428 |
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College: |
Faculty of Humanities and Social Sciences |
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Start Page: |
191 |
End Page: |
194 |